Stop the press: Gaming grows up with demographic

March 14th, 2007, 19:10 Posted By: wraggster

via joystiq

Reuters informs that gamers born before the first Bush administration aren't all suffering from Peter Pan syndrome -- game systems are growing up with them. 37 percent of adults own a gaming console and 16 percent own a portable gaming device according to Nielson/NetRatings. Of those, 71 percent are married and 66 percent have at least one child.

According to Reuters, analysts predicted the Wii did well because adult gamers wanted to introduce their children to gaming. These "Nintendads" helped sell a lot of units. Oh please, "Nintendads" wanted the Wii for themselves. The kid was just the add-on peripheral excuse that allowed the wife to let them purchase the console.

Beyond Nintendo, Sony and Microsoft are clearly fighting it out for an adult focused media hub. Although neither is succeeding in making that all-in-one unit, we don't really care, as long as they focus on the games. All we know is as this "Nintendad" generation takes control, we'll see a significant decline in silly game legislation.

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