The DSC-W55 comes with a brushed aluminium facing and an exciting palette of fashion colours: in addition to silver and sleek black there's a further choice of vibrant blue or candy pink finishes that stand out from the crowd. Crisp, clear images are assured courtesy of the 7.2 effective megapixel sensor and Real Imaging Processor. Setting the user-friendly Mode Dial to High Sensitivity (REI)* mode boosts the maximum sensitivity of both cameras to ISO 1000: this makes it easier to grab blur-free pictures, even when you're shooting indoors without flash or in low light conditions. Sony Clear RAW NR noise reduction algorithm suppresses picture noise at highest sensitivity settings for clearer, more natural images.