Midway Launches MidwayArcade.com Casual Games Site for Pick-Up-and-Play Classics

July 12th, 2008, 00:50 Posted By: wraggster

Today, Midway Games Inc. (NYSE: MWY), a leading interactive entertainment software publisher and developer, announced two new online storefronts for downloadable distribution of titles from the company's vast catalog of arcade, PC and touchscreen titles.

Beginning today, gamers can go to www.midwayarcade.com to download versions of the company's arcade classics and touch screen favorites. More than 25 classic titles, such as Defender®, Joust®, Spy Hunter® and Mahki®, are now available for download, starting for as little as 3 games for US$5.

In addition, Midway also announced the launch of a digital storefront at www.midway.com. The new site is intended for the North American market, and features ten recent Midway® releases, starting at $9.99 per game.

Midwayarcade.com and the storefront at midway.com were built by Digital River, Inc. (Nasdaq: DRIV), a leading provider of global e-commerce solutions. For the online stores, Digital River is managing the online sale and download of Midway games, offering customers a seamless shopping experience and immediate access to popular Midway titles.

"We are excited to work with Midway Games and help maximize the sales opportunities on its online stores," said Joel Ronning, Digital River's CEO. "Using our e-commerce expertise, we can help Midway offer a consistent, reliable and user-friendly way for its consumers to purchase their favorite Midway games."

"The Midway brand has a long and rich history of fast-paced and addictive games from our arcade and touchscreen heritage," said Mona Hamilton, vice president, marketing, Midway Home Entertainment. "The new digital storefront at midway.com and the casual games site at midwayarcade.com allow us to deliver these classics, favorites and recent releases directly to a wide-range of Midway fans."

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