Theme park makes £1m investment to open Angry Birds attraction

May 22nd, 2013, 22:52 Posted By: wraggster

Lightwater Valley theme park in Yorkshire will officially cut the ribbon on its Angry Birds Activity Park this weekend, having briefly opened the new attraction to schoolchildren for a trial run just yesterday.
The new area spans 30,000 square feet, and features indoor and outdoor areas in order to be attract business all year round.
Dan Mitchell, director of location based entertainment, Rovio, said: "We are very excited to have an Angry BirdsActivity Park at Lightwater Valley. It has been a great partnership with everyone involved, and we are all looking forward to the opening for our fans from the UK and abroad. We feel that the birds have really found a great new home here."
Allan Leech, CEO of Lightwater Valley Attractions, added: "In 2012 Angry Birds was the most popular paid-for app on Apple’s App Store, so when we were looking at a £1 million investment in creating a new attraction here at the park it was clearly a popular choice. We are already seeing an increase in advanced ticket sales and anticipate making a £2.5 million impact to the region’s economy over the next five years."
Rob Hetherington, national development manager for Angry Birds at equipment manufacturer Lappset UK, continued: "It has been very exciting to build the largest Angry Birds Activity Park in the country. The parks are a healthy way for the whole family – from toddlers to grandparents – to enjoy the hugely popular Angry Birds theme. Lappset is very keen to encourage people to get outdoors and get moving and if you can enjoy yourself while doing so, then all the better."

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