ANALYSIS: Are smart devices killing the console?

May 11th, 2013, 15:52 Posted By: wraggster

62 per cent of the British population now own a smartphone and 29.3 per cent a tablet.
In fact, in the latest data, smartphones accounted for 83 per cent of all mobile sales, demonstrating their growing dominance.
There has been much debate recently about consumers’ interaction with smart devices, with most people not using their phones or tablets to the max. However, what is clear is the ‘smart generation’ is increasingly using these portable devices for gaming.
40.7 per cent of mobile owners use their phones for gaming, up from 32.6 per cent in 2011. This has meant that 3.9 per cent of games are now bought for smart devices – an increase of 1.2 percentage points over the past year. And this looks set to rise.
In the past year, the number of games bought for phones and tablets has increased by 11.7 per cent. This contrasts markedly with the 27.1 per cent decline we have seen in sales of physical games over the same period.
Growth is, in the main, being driven by the increasing number of smart device shoppers, with a quarter more consumers entering this market in the past year.

"In the past year, the number of games bought
for phones and tablets has increased by
11.7 per cent. This contrasts markedly with
the 27.1 per cent decline we have seen in
sales of physical games over
the same period."

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